Following the long running trend set by the uber-transparent Fred Hicks of Evil Hat Productions, here’s a breakdown of the Cobweb Games account:

The Figures

Overheads (web hosting and other maintenance): €241
50 x Hell for Leather RPG – US Printing: €215
50 x Hell for Leather RPG – UK Printing: €221
Total cost: €677 / Cost per unit: €6.77

50 x HfL Target – US Printing: €75
50 x HfL Target – UK Printing: €114
Total cost: €189 / Cost per unit: €1.89

What does this mean for pricing and profit?

US Distribution (Indie Press Revolution)

• For a $20 Hell for Leather RPG + PDF sale, we receive $5.12.
• For a $10 HfL PDF sale, we receive $8.
• For a $7 Hell for Leather Target sale, we receive $2.45.
• For the $25 Deluxe Bundle (book, target, and PDF), we receive $6.25.

Direct Sales (Cobweb Games)

• For a €15 Hell for Leather RPG + PDF sale, we receive €7.37 ($9.55).
• For a €7 HfL PDF sale, we receive €6.41 ($8.31)!
• For a €5 Hell for Leather Target sale, we receive €2.59 ($3.36).
• For the €18 Deluxe Bundle (book, target, and PDF), we receive €8.38 ($10.86).

Other PDF Sales (DriveThru RPG)

• For a $12 HfL PDF sale, we receive $6.60.